The city is divided into different neighborhoods, each with its unique charm, from the modern cafes of Palermo to the colorful streets of La Boca. Inspired by Argentine dancers at a tango world championship, I used Touchdesigner to transform their movements into modern design.

Each neighborhood has a unique color combination reflecting the city’s diverse landscape, adding depth and character to the identity. This blend of motion, form, and landscape captures the essence of Buenos Aires in a visually striking and emotionally resonant way.

The simple and bold logo allows each neighborhood to be contained within a color palette while still maintaining recognition, while the typography adds subtle simplicity. The patterns, expressing activity, life, and culture, are presented in new and abstract forms.